Ask The Experts - Philippa Craddock

Welcome to the first installment of our exciting new 'ask the experts' feature. 

Here at 88 Events our team eat, sleep and breathe event design. We love nothing more than admiring the skills and talents of our fellow event professionals who are at the top of the industry.

We also know that our followers share our passion for beautiful, inspiring events and weddings and therefore we have a little treat in store for you all. 

Each month we'll be bringing you an interview with a leading event professional or group of people who share their background, knowledge and tips, which you can incorporate into your own special events.

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This month we were thrilled to chat with leading UK floral designer Philippa Craddock.  Described by Vogue Magazine as the ‘queen of London florists’, Philippa not only runs a hugely successful flower boutique both online and at Selfridges but also regularly features in all of the top UK wedding blogs and magazines with her awe-inspiring designs.  

We've had the pleasure of working with Philippa on a couple of occasions and the results both times were stunning.

What made you choose a career as a floral designer?

After the birth of my first child, I launched a plant gift service delivering boxes of potted plants throughout the UK.  Soon after launching, we were asked to appear on a television programme to supply our potted plants as wedding table centres. The producers also asked us to provide the bridal flowers.  Following on from there, we were asked to create flowers for a number of weddings and events, and our floristry business was born!  

Where do you take your inspiration from?

Initially and foremost from our clients’ briefs and then incorporating creative elements we have come across in other areas of design, for example the new Mulberry fabric collection is bursting with a mass of colour and this will undoubtedly be incorporated into one of our projects this year.

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What has been your most memorable project to date?

We have just designed and created a huge aerial installation for London Design Week at Design Centre Chelsea Harbour, taking our team a continuous 28 hours to complete.  It is a really striking design, very different from our usual softer shapes, incorporating geometric shapes to work with the show’s theme. The design includes a shower of suspended tubes in shades of blue, each with a cluster of delicately balanced hydrangeas at one end.  The result looks effortless, but it was a big challenge.

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Do you have a favourite flower?

It changes every week, this week it is all about poppies!

What is the number one piece of advice you would give to someone when they are booking a florist for their wedding?

Have a clear idea of your budget.  Share this with your florist to make sure they come up with lots of creative ideas set within this amount.

What are your predictions for the biggest trends in floral design for Summer 2016?

It continues from 2015 with wild, loose and seasonal, with the introduction of lots of different, eclectic vases and vessels.

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See Philippa's Work

You can check out Phillipa's work at her own site www.philippacraddock.com. Here's two links to the events she did for us:

Destination Wedding at Archerfield Resort

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Glorious Gleneagles Wedding

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